Versatility is what sold me on keeping the lens in my regular camera bag. Having 35mm through 150mm available without changing lenses makes a big difference when I am out for portraits, events, or just walking around town. The range covers plenty of situations, while the bright aperture gives me much more flexibility when light starts fading.
Portrait sessions have been particularly enjoyable with it. At 85mm or 135mm, I can frame a person naturally without standing too close, and the background separation is attractive at the wider apertures. Skin tones have come out pleasing, and details remain crisp without making every little texture look harsh.
Focus response has been dependable during moving subjects, which matters when people are not standing still for every frame. I have also found the lens practical for casual video because the focusing behavior feels controlled rather than distracting. The zoom range lets me adjust framing quickly without constantly repositioning myself.
There is some heft to the lens, and it is not something I forget is attached to the camera. A good strap or comfortable grip makes longer outings easier. In return, the solid construction gives it a reassuring feel, and the controls are easy for me to reach once I settle into a shooting rhythm.
Low-light scenes are another area where the wide aperture earns its place. Indoor gatherings and evening portraits are much easier to handle than they would be with a slower zoom, and I can keep useful shutter speeds without immediately pushing sensitivity too far. Having 35mm available also helps when space gets tight.
For my style of photography, having one lens cover such a useful range has made my kit simpler without feeling limiting. It takes care of portraits, events, travel, and plenty of everyday situations with very little need to swap glass. The size and weight are the main trade-offs, but the flexibility and bright aperture make those compromises easy for me to accept.